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Table 2 African American (AA) Population (Pop) on Facebook (FB) and Weekly Impression (Imp) Schedule

From: Development and pilot implementation of guidelines for culturally tailored research recruitment materials for African Americans and Latinos

Market

FB Pop AA

Men 40 + 

FB Pop AA

Woman 40 + 

Weekly

Imp Men

Weekly Imp Women

Raleigh/Durham

100,000

160,000

15,000

25,000

Nashville

70,000

110,000

15,000

20,000

Totals

170,000

270,000

30,000

45,000

  1. Note: Impressions refer to the number of times the ads were displayed on a screen